If you’ve been following us for a while then you may have noticed that we haven’t quite been ourselves lately. If this is the first time you’ve heard of The Food Doctor, then welcome.
Since launching The Food Doctor brand in 1999 our mission hasn’t changed, we are here to provide you with balanced and wholesome foods that your body will thank you for.
Our new strapline ‘The Power of Positive Nutrition’ signifies the powerful role food has on our health and wellbeing. The word ‘Positive’ is not just about nutrition itself but about our attitude and approach to food and our everyday lives. We want to empower you to take control of your health and be the best version of yourself.
We’ve created three guiding principles that sum up who we are and what we do. Our first principle is ‘goodness guaranteed’, which is about believing in the power of positive nutrition and creating a range of snacks that provide you with the perfect balance of wholesome nutrients. Our second principle is ‘fad free’, this is where we want to take the confusion out of healthier snacking by providing straight forward advice and knowledge. Our third and final principle is ‘made for enjoyment’, as we believe the food that nourishes our bodies doesn’t need to taste bland. We focus on nutritious ingredients that also taste great so you can enjoy choosing the healthier option wherever you are.
We have been redeveloping some of the snacks in our range to make them better for you and even more delicious.
Our range will now be divided across four main categories which includes bars, crisps, snack mixes and breads. We are also very excited to be launching some new innovative products that we are really proud of and can’t wait for you to try.
With the new range comes a new, fresh look to our brand and packaging. We’ve also overhauled our website to make it easier for you to find the information you were looking for and hopefully be inspired by how you can harness positive nutrition in your life.
2017 is set to be an exciting year for The Food Doctor and a journey we hope you can join us on. We showcased our new branding to some of you at the Be:Fit London show which was a fantastic opportunity to hear what some of you thought about the range and new packaging. We’ve got lots more exciting things planned for the coming months so keep your eyes peeled and watch this space. We will be providing monthly updates via our newsletter but please follow us on Facebook, Twitter and Instagram for regular updates.
Speak again soon,
Gemma, The Food Doctor nutritionist